Yes, provided you comply with the Spam Act 2003. This requires three things: Consent (express or inferred), Identification (who are you?), and a Unsubscribe facility (how do they stop?).
The Ultimate Guide to Bulk SMS Services in Australia
In today's fast-paced digital landscape, bulk SMS services remain one of the most effective communication channels for Australian businesses.
With open rates exceeding 98% and messages read within minutes, bulk SMS in Australia enables instant reach for marketing campaigns, notifications, reminders, and customer engagement.
This comprehensive guide covers everything you need to know about bulk SMS services in Australia, from key features and top providers to pricing models, regulatory compliance, and best practices for success.
What Are Bulk SMS Services and Why Use Them in Australia?
Bulk SMS, also known as mass texting or SMS gateway services, allows businesses to send large volumes of text messages simultaneously to mobile numbers across Australia. These services connect directly to carriers like Telstra, Optus, and Vodafone for reliable delivery.
In Australia, bulk SMS is widely used for transactional messages (e.g., appointment reminders) and promotional campaigns, offering superior engagement compared to email.
Tip: Bulk SMS achieves up to 98% open rates in Australia, far surpassing email's average of 20–30%.
Essential Features of Reliable Bulk SMS Services in Australia
Modern bulk SMS platforms offer advanced tools to ensure scalability and effectiveness.
- → API integrations for automation (e.g., with CRMs or e-commerce platforms).
- → Two-way messaging for customer replies.
- → Personalization and segmentation for targeted campaigns.
- → Delivery reports, analytics, and scheduling.
- → Support for MMS and virtual numbers.
Direct carrier connections ensure fast delivery and high success rates, often exceeding 99%.
Check out our getting started guide here for more features.
Understanding Bulk SMS Pricing in Australia
Pricing is typically pay-as-you-go, with rates decreasing for higher volumes (e.g., 2–7 cents per SMS excluding GST).
Factors include volume discounts, no expiry on credits, and additional costs for features like virtual numbers.
Tip: Opt for providers with no monthly fees or contracts for flexibility.
All The Features You Need For Bulk SMS
Two-way SMS Messaging
Easily engage with your customers and clients through free two-way messaging.
Import Your Contacts in Bulk
Easily organise your contacts by uploading spreadsheets and managing them with lists.
Unlimited Users
Give trusted users access to your account, without having to share your login details. Everyone in your team can login.
Custom Sender ID
Send your SMS from your business name or a dedicated number to boost your brand identity with customers.
Schedule Messages
Scheduling your SMS messages lets you reach your audience at the perfect time without needing to be online.
SMS Message Templates
Create, save, and reuse text messaging templates to reduce time and streamline your communication.
Add Emojis to Your Messages
Bring your messages to life with emojis. Add personality, emotion and impact to your texts to make them stand out.
Automatic Opt-Outs
Include an automated opt-out option to let customers easily unsubscribe from messages.
Frequently Asked Questions
-
Is it legal to send bulk SMS in Australia?
-
How do I get a dedicated virtual number?
We provide Australian Virtual Mobile Numbers (VMNs). These are essential for businesses that want a consistent 10-digit number for 2-way conversations or to avoid the upcoming Sender ID restrictions.
-
What is the character limit for bulk SMS?
Standard SMS is 160 characters. If you exceed this, messages are "concatenated" (joined together). A concatenated message uses 153 characters per segment to allow for the hidden headers that tell the phone how to reassemble the text.
Simple, Transparent Pricing
We believe in "Low-cost SMS marketing" without the "cheap" service.
- → Pre-paid Credits: No monthly fees, no expiry.
- → Volume Discounts: As your business grows, your cost-per-message drops.
- → Free Inbound: We don't charge you for receiving replies from your customers.
| Pre-Paid SMS Credits Purchased | Price per Credit on First Purchase | Standard Price per Credit |
|---|---|---|
| 500 + | 2 cents | 4 cents |
| 1,000 + | 2 cents | 3.5 cents |
|
10,000 +
Best Seller |
2 cents | 3 cents Save 50% vs. Competitors |
| 100,000 + | 2 cents | 2.5 cents |
| 1,000,000 + | 2 cents | 2 cents |
Prices in AUD and exclude GST
Ready to get started?
Create your account in under 60 seconds. 50 free credits included.
No credit card required • Credits never expire